MCAST-BTEC Diploma in Business
or
4 SEC/O-Level passes
Compulsory: Maltese, English Language, Mathematics

The MCAST Certificate in Marketing Studies enables participants to acquire a clear idea of the basic principles of marketing and the role of marketing in businesses and organisations. You will learn what reliable customer service and public relations entail.

You will also learn about the practice of advertising and selling and sales management within the marketing environment and understand how a business researches new products and services and analyses how best to market them to its target audience.

You will also learn about the various ways to communicate with the public in the market environment.

The course will be assessed as follows:
§ Assignments
§ Case studies
§ Tests
§ College-based examinations

× Understand the marketing concept
× Explain the full range of marketing activities including advertising, public relations, sales promotion and market research
× Describe the fundamental techniques applied to the marketing of products and services
× Apply marketing concepts to real life marketing scenarios.

Principles of Marketing
Public Relations
Advertising
Selling and Sales Management
Customer Service
Case Studies in Marketing
Web Design
English for Business,
Spoken English for Business,
Maltese for Business,

MCAST-BTEC Higher National Diploma in Business

Brand / sales executive
Customer care coordinator
Marketing assistant
Media officer
Public relations officer
Sales representative
Selling and sales coordinator