MCAST-BTEC Diploma in Business or 4 SEC/O-Level passes Compulsory: Maltese, English Language, Mathematics
The MCAST Certificate in Marketing Studies enables participants to acquire a clear idea of the basic principles of marketing and the role of marketing in businesses and organisations. You will learn what reliable customer service and public relations entail.
You will also learn about the practice of advertising and selling and sales management within the marketing environment and understand how a business researches new products and services and analyses how best to market them to its target audience.
You will also learn about the various ways to communicate with the public in the market environment.
The course will be assessed as follows: § Assignments § Case studies § Tests § College-based examinations
Programme Learning Outcomes
× Understand the marketing concept × Explain the full range of marketing activities including advertising, public relations, sales promotion and market research × Describe the fundamental techniques applied to the marketing of products and services × Apply marketing concepts to real life marketing scenarios.
Core Study Units
Principles of Marketing Public Relations Advertising Selling and Sales Management Customer Service Case Studies in Marketing Web Design English for Business, Spoken English for Business, Maltese for Business,
Progress After Completion
MCAST-BTEC Higher National Diploma in Business
Brand / sales executive Customer care coordinator Marketing assistant Media officer Public relations officer Sales representative Selling and sales coordinator